When I informed my traditionally-published friends that I was indie-publishing my first five books at once, they thought I was crazy. Maybe I am. The lead time was certainly lengthy. The work was intense, the learning curve and frustration immense. I had five books to write, consult on, get edited, make covers for, enter into contests (which some of them won), format and publish, and promote. Promote. Promote. Promote. Promote. Promote.
I had a plan, though. My plan was this: I would capitalize immediately on the online phenomenom of sales to happy buyers from my back list, while paving the way for my debut novel.
“But how can you focus on successfully marketing each book to ensure its success? You’ve got a lot of energy, but you still need time,” a friend asked.
“You need to slowly milk each book for all its worth to get any traction,” another advised.
I don’t disagree with them, for their marketing plans. But I had my own plan to develop, for my own books, and my own career. If I felt that these first five books I published were my whole career, I’d follow the advice I was given. But they’re not. They’re awesome books, don’t get me wrong, and I have sold a lot of them and expect to sell tons more, for years. They’re just not the end-all-be-all focus of my writing. They are instead the back list and the entree into public (semi-public) consciousness for my jewels: my novels. The novels that I plan to roll out one by one and promote in a more “traditional” and focused manner.
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