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Excerpt from What Kind of Loser Indie Publishes, and How Can I Be One, Too? by Pamela Fagan Hutchins from SkipJackPublishing reprinted with permission from the author and publisher

A publicist is a goddess who navigates the world of events and media with ease. She has a contact list that’ll make you weep, and she isn’t afraid to use it. She loves to dial and smile, and will call anyone (repeatedly) on your behalf. She has form letters and lists of bookstores out the wazoo. Obviously, she can help you. But is she worth the expense? Most publicists charge by the hour; expect to pay $35 to $150 an hour.

Caution: only hire one who will read your book and still want to promote you afterwards. They have to believe in you to be convincing.

I hired a wonderful publicist for Saving Grace.

To read the rest about using a publicist, and about her, read Should an indie author use a publicist? on SkipJack Publishing’s blog.

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